Redefining Nightwear: Nesrine Brikci

When it comes to style, comfort triumphs. But is it socially acceptable to wear pyjamas in public? 

I sat down to discuss this amongst other things with Nesrine Brikci, the creative force behind Milord

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Where are you based? 
Originally, Montreal. However, I travel quite often, so I sometimes feel like a stranger in my own city. London, I adore. It's the only place where I truly feel at home. 

Describe your collection in three words. 
Fluid, lovely and intimate. 

What was the inspiration behind Milord? Does the brand have a particular muse? 
I run the risk of sounding self-important or weird, but I think I was the biggest inspiration for this brand. I believe I created something that would bring me closer to the woman I wish to become one day. I am not quite there yet, but I'll continue to figure it out. In regards to the brand's muse, I'm inspired by "la femme française". I admire her effortless, earthy beauty and how her imperfections become her strength. 

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Your designs are wonderfully unfussy. What kind of woman do you see dressed in Milord
A woman who doesn't take herself too seriously. I have this image in my head of a very confident lady at home, wearing her Casablanca set, who later gets a call from her friend to go to dinner. She grabs her luxurious, fur coat and her favourite heels, and is instantly ready to go out.
Wearing a slip dress to a fancy restaurant might not be for everyone, but hopefully it will be soon. 

Which part of the creative process has been most fulfilling, thus far? 
Seeing it all come together and making sense. Everything was just an idea a while ago, and now it's something tangible; I can actually touch the pieces. It's been three years since I started this whole concept, but I wasn't ready to show it off until now. I went back to school and studied fashion design to make sure I knew what I was getting myself into, as this is something I want to do correctly. When you see your first ever collection, it makes you very proud, and then you're already thinking about the second collection. 

When did you first become interested in fashion? 
I guess I have always been very interested in fashion. Funnily enough, a pivotal moment for me was when I saw Audrey Tautou in the French movie, Hors De Prix. I just completely fell in love with her. In my opinion, the most exquisite Azzaro dresses were worn by Audrey. She made me realise that exposing half your body could be done most tastefully. 

What do you think are the essential skills for working in this industry? 
Being stubborn. 

What keeps you motivated? 
The need to continuously create something, since I consider myself an artistic person. Fashion, for me, is the most exciting form of art and it's very natural for me to develop new ideas or concepts. 

Do you have any advice for those who are still sceptical of wearing nightwear in public? 
Why would you want to go out wearing an uncomfortable outfit? Personally, when I go out, I want to look fabulous, unique and, most importantly, very comfortable. Confidence is everything. If you go out wearing pyjamas with enough poise, people will never suspect that you're pretty much wearing what you'll later go to bed in. 

Where do you see Milord in five years time? 
A boutique in London. Mayfair, no? 

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FeaturesSanchita Sivaraman